What could we achieve for your business?
It depends on your goal: 7 party bookings from ₹5,163 in ads for one client, 336 enquiries for another, 76,000 new YouTube subscribers for a third.
When the goal is bookings
₹5,163 in ads brought 7 birthday party bookings.
- spent on ads
- ₹5,163
- booking enquiries
- 37
- birthday parties booked
- 7
Ads that opened a chat brought in 37 enquiries about birthday parties, and 7 of them booked.
Each party is worth at least ₹20,000, so the seven bookings come to at least ₹1,40,000: more than 27 times the ad spend.
When the goal is conversations
₹960 in ads started 120 customer conversations.
- spent on ads
- ₹960
- customer conversations
- 120
- per conversation
- ₹8
Ads that opened a chat put people straight into a conversation with the brand.
We only count what was measured. The client’s report also estimates orders and sales, but those weren’t tracked, so they sit in their own column.
When the goal is enquiries
336 customer enquiries for ₹29,579.
- spent on ads
- ₹29,579
- customer enquiries
- 336
- per enquiry, on average
- ₹88
Next, the report recommends putting more behind the ads that worked, refreshing the weaker ones, and tracking which enquiries become bookings.
When the goal is getting noticed
43,658 clicks at ₹0.67 each.
- spent on ads
- ₹29,294
- clicks
- 43,658
- per click
- ₹0.67
The ads drew attention cheaply.
Bookings and sales weren’t tracked, so we can’t say how many of those clicks became customers. Tracking them is the next step.
When the goal is a bigger audience
1.1 crore YouTube views and 76,000 new subscribers.
- YouTube views
- 1.1Cr
- new subscribers
- 76,000
- clicks
- 1.36L
- per click
- ₹1.54
- spent on ads
- ₹2.08L
The campaign’s main aim was growing the brand’s YouTube channel.
Next, the report recommends sharper audience targeting, more engaging video openings, and tracking bookings.
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