Performance marketing agency for D2C and e-commerce brands
Troiken is a performance marketing agency in Chennai, India. We run Meta ads and Google Ads for D2C, e-commerce and local brands, and we judge them by what they bring in: enquiries, conversations, orders and sales. Not likes.
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Results from real campaigns
Clients are kept anonymous. Each figure is from the campaign’s own report.
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Entertainment venue, Meta ads
₹5,163 in ads brought 37 enquiries and 7 birthday party bookings.
Each party is worth at least ₹20,000, so at least ₹1,40,000 in bookings: more than 27 times the ad spend. Bookings reported by the client.
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D2C gifting brand, Meta ads
₹960 in ads started 120 customer conversations, about ₹8 each.
Ads that opened a chat put people straight into a conversation with the brand.
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Beauty and makeover studio, paid ads
336 customer enquiries for ₹29,579, about ₹88 each.
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Entertainment venue chain, Facebook and Instagram ads
43,658 clicks at ₹0.67 each, for ₹29,294.
Bookings weren’t tracked, so we don’t claim them. Tracking them is the next step.
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Entertainment venue chain, Google Ads (mainly YouTube)
1.1 crore YouTube views and 76,000 new subscribers, for ₹2.08 lakh.
Straight from the dashboards
Screenshots from Meta Ads Manager and Google Ads, with client names left out. Open any of them to see it full size.
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818 customer conversations for ₹4,539 Meta ads · D2C brand · Sept 2026. ₹5.55 per conversation. -
690 customer conversations for ₹2,959 Meta ads · Sept 2026. ₹4.29 per conversation. -
4,445 Instagram profile visits for ₹3,861 Meta ads · Oct 2026. ₹0.87 per visit. -
₹15.1k in conversion value from ₹7.78k in ads Google Ads · Oct 2026. About 1.9 times the spend, as recorded by the conversion tracking in Google Ads. -
484 clicks for ₹2.96k Google Ads · Oct 2026. ₹6.12 per click, and a 13.2% click-through rate (484 clicks from 3,660 impressions).
What we run
Meta ads (Facebook and Instagram)
Campaigns built to bring in leads and sales rather than likes, including ads that open a WhatsApp or Messenger chat.
Google Ads
Search and Shopping campaigns in front of people already looking for what you sell, and YouTube ads to grow an audience.
WhatsApp follow-up and CRM
Automated replies, lead qualification and follow-ups, connected to your CRM so the enquiries you paid for don’t get lost.
Landing pages and websites
Fast, mobile-first pages designed to turn the traffic you pay for into enquiries.
Who it’s for
- D2C and e-commerce brands that want more orders, not more followers.
- Local businesses in Chennai, such as studios, clinics, shops and venues, that want enquiries and bookings.
- Brands across India and abroad that want a founder-led team rather than an account manager.
How we work
- Free audit. We review the ads, profiles and channels you already use.
- Plan. We tell you where we’d focus first, what it involves and how we’ll measure it.
- Launch and test. Campaigns go live, and we test audiences, creatives and offers to find what works.
- Report and improve. You get a plain-language report, and we put more behind what’s working.
Questions
What does a performance marketing agency do?
It runs paid campaigns, such as Meta ads and Google Ads, and judges them by measurable outcomes: enquiries, conversations, orders and sales, rather than likes or impressions.
What is the difference between digital marketing and performance marketing?
Digital marketing covers everything a business does online, including social media, SEO, content and websites. Performance marketing is the part that is bought and measured against a result, usually paid ads tracked to enquiries or sales.
How much does a performance marketing agency charge?
Troiken quotes per brief after a free audit, as a monthly retainer or a fixed-scope project, with no fixed minimum. Your ad budget is paid directly to Meta or Google and is separate from our fee.
Do you work with D2C and e-commerce brands outside Chennai?
Yes. Troiken is based in Chennai and works with D2C, e-commerce and local brands across India and abroad.
Can performance marketing guarantee sales?
No. Results depend on your product, budget and market. We report what was measured and label anything estimated as an estimate.
Official guide
If you’d like to see how the platform side works, Google’s guide to Google Ads explains campaigns, budgets and bidding in plain terms.
Start with a free audit
Tell us what isn’t working, and we’ll tell you where we’d start. No charge, and no obligation to hire us. We reply within 24 hours.